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Dynamic e-mail marketing material revealing various items to different subscribersPredictive recommendations recommending items before clients searchAutomated projects set off by particular behavioral signalsReal-time budget allotment to the best-performing innovative and audiencesThe foundation needs robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up fast: brand awareness and favorability climbed up around 9%, and purchase intent leapt nearly 19%, exceeding common campaign standards.
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