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Dynamic e-mail marketing material revealing various items to various subscribersPredictive recommendations recommending items before customers searchAutomated campaigns set off by specific behavioral signalsReal-time spending plan allocation to the best-performing imaginative and audiencesThe foundation needs robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up quickly: brand name awareness and favorability climbed around 9%, and purchase intent jumped almost 19%, surpassing common campaign standards.
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